Nickelodeon (Belgium) to Air All 51 Episodes in French, While B.O.Z. (the Netherlands) and Kadet (Belgium) Air Episodes 27-51


NEW YORK – March 5, 2018 – SUNRIGHTS INC., the New York City-based entertainment rights management company, today announced new distribution for BEYBLADE BURST season 1, with episodes premiering on kids channels in the Netherlands and Belgium.


Belgium’s Nickelodeon has licensed BEYBLADE BURST’s full first-season run of 51 episodes and will begin airing them March 12, with five new episodes each week in French. Picking up the season’s second half (episodes 27-51) are Medialaan’s children’s entertainment channel, Kadet (also in Belgium), and RTL 7’s B.O.Z. entertainment platform in the Netherlands. The additional BEYBLADE BURST season 1 episodes will begin airing on Kadet on March 31 and started airing on B.O.Z. February 18.


“We are pleased that these channels have found initial success with BEYBLADE BURST and are committed to carrying the series, which is garnering a huge response from viewers,” said Kaz Soeda, Managing Director, SUNRIGHTS Inc. “As the series has progressed, audiences have grown and the BEYBLADE BURST fan base in the Netherlands and Belgium has surpassed even our own expectations. We look forward to continuing our licensing relationships with Nickelodeon, Medialaan and RTL, and we’re confident that the BEYBLADE BURST phenomenon will only continue to grow throughout the region.”


As a testament to the growing popularity of the BEYBLADE BURST brand in the region, SUNRIGHTS also announced that Van Der Erve, a leader in licensed clothing in the EU for over 30 years, has been signed a new BEYBLADE BURST licensee in the Benelux region. The company specializes in daywear, nightwear, underwear, accessories, swimwear and socks.


Reaching multiple demographic groups, BEYBLADE BURST has spawned an enthusiastic following and passionate demand for the anime series. The show’s inaugural season, created by d-rights inc. and produced by OLM, introduces viewers to Valt Aoi, who is crazy about Beyblade, the phenomenally popular spinning top that has been fueling competitions from schoolyards to global tournaments for over a decade. Valt’s best friend since childhood, Shu Kurenai, is hailed as a Beyblade prodigy and has already been named as one of the National Beyblade Tournament’s Supreme Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching this year’s National Tournament. But to get to the big leagues, he must first emerge victorious from the District Tournament – no easy feat, given the tough opponents standing in his way. Determined to win, Valt aims to make it to the championship, where he hopes to battle Shu and move on to the National Tournament. As he battles, Valt broadens his circle of friends and reaches new heights. Without even realizing it, he has begun to dream of becoming the best Blader in the world.


BEYBLADE BURST premiered on Netflix around the globe at the start of the holiday retail season and earned an extra boost with the introduction of the BEYBLADE BURST product line from Hasbro, which features a dynamic “burst” component, bringing more excitement to the successful battling play pattern. Fans can elevate their physical play to a digital playing field by scanning their BEYBLADE BURST tops into the BEYBLADE BURST app (available in the App Store and Google Play), allowing them to customize and battle with their collection digitally with friends through local Wi-Fi.


Initially released in the U.S. (Disney XD) in December 2016, the first season of BEYBLADE BURST has been licensed by SUNRIGHTS INC. to television platforms in Canada (Teletoon, Disney XD), Latin America (Cartoon Network Latin America), Germany (Nickelodeon), Australia (Channel Go!), New Zealand (TVNZ), France (Canal J, Gulli), Spain (Boing), Portugal (Biggs), Greece (Star) and Turkey (Cartoon Network), among others. Hasbro is the master toy licensee for the BEYBLADE BURST brand, and SUNRIGHTS is working with several licensing agents in key markets around the world to expand the brand’s licensed product lines.


SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at


About d-rights Inc.
d-rights, Inc. is a key player in the production of international animated content for families and children around the globe. Recognized for brands such as Beyblade, B-Daman, and Scan2Go, d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK), distributors of popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece,” and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at


About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, ALL SPARK PICTURES, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


RTL Telekids started in October 2010 and has become a wide entertainment platform with a channel that broadcasts daily between 6.30 am till 5 pm on the RTL 8 channel, a 24-hour channel (Telekids 24/7) at all the big cable companies, the Telekids-rewatch app, an online toy store (Telekids Toys), the Telekids tablet, a website, the Telekids Musical School and a variety of events. The Telekids TV shows are focused on children at the age of 3 to 9 and are in Dutch, educational and non-violent. Examples of familiar Telekids TV shows are ‘Fien and Teun’, ‘Super 4’, ‘Chuggington’, ‘The Adventures of K3’, ‘Fireman Sam’, ‘Ernst & Bobbie’, ‘Thomas the steam engine’, ‘Robocar Poli’, ‘Wissper’, ‘Hello Kitty’ and ‘My Little Pony’.


B.O.Z. is the section of TV shows for boys at RTL 7, that started in April 2016. The name stands for ‘Boys Op Zeven’, which is Dutch for ‘Boys At Seven’. Every morning between 6.30 am and 9 am, tough guys (and girls) at the age of eight years and over can watch adventurous content with a lot of action, based on the B.O.Z. key values: action, adventure, humour, techniques and discovery. B.O.Z. broadcasts on weekdays and weekends from 6.30 am till 9 am. Titles that are in the B.O.Z. programming are amongst others ‘Power Rangers Dino Charge’, ‘Monster Jam’, ‘Transformers’, ‘Robots in Disguise’, ‘Blazing Team’, ‘ROX’, ‘LEGO Ninjago’.




Natasha Gross
Director TV Sales, Marketing & Licensing


Jeff Pryor