NEW YORK, NY.,May 25, 2017 – SUNRIGHTS INC. is bringing the new animated series of the BEYBLADE franchise, BEYBLADE BURST consisting of 51 half-hour episodes to K2 (Discovery Italia’s kids channel) in Italy for a Fall 2017 launch. BEYBLADE BURST is the story of main character Valt Aoi and his crew of passionate Bladers who follow their dreams on an unforgettable journey to become the best Blader in the world.


“We are very excited about our partnership with Discovery Italia and believe the network’s reach and commitment to the brand will support the success of the brand as a whole in this market.” said Kaz Soeda, Managing Director of SUNRIGHTS INC.


SUNRIGHTS in partnership with Starbright Licensing to build a strong licensing program in the region. SUNRIGHTS INC. is excited to announce partnerships with SEVEN as a Back to School partner and Bauli spa as a licensee for Holiday Foods. Starbright Licensing is currently in discussions with potential opportunities in the Publishing, Collectibles, Apparel, Promotions and Food Categories.


“It is an honor for Starbright Licensing to have been chosen by the Licensor to represent BEYBLADE BURST” commented Giada Paterlini and Isabella Barone, Starbright Licensing partners. “The new toy line is amazing and we believe that the new interaction between traditional spinners and on line game will expand the fans community, becoming one of the key factors of a new success for this franchise”.


Master toy licensee Hasbro, Inc. will launch the new BEYBLADE BURST product in Italy this September and will be available at all major retailers.


The new tops feature a dynamic “burst” component and a new BEYBLADE BURST app where players scan their BEYBLADE BURST tops and battle with their friends. 


SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more on SUNRIGHTS INC.’s BEYBLADE BURST website and social channels at,, Facebook @officialbeyblade, Twitter @Beyblade_burst and Instagram @officialbeyblade.


About Discovery
Discovery is the leading quality entertainment provider with a multiplatform portfolio of 14 channels and the OTT services Dplay and Eurosport Player. Our 7 free-to-air channels (NOVE, Real Time, DMax, Giallo, Focus, K2 and Frisbee) and 7 pay channels (Discovery Channel, Discovery Science, Discovery Travel&Living, Animal Planet exclusively on Sky, plus ID – Investigation Discovery, Eurosport 1 and Eurosport 2 on Sky and Mediaset Premium) reach an overall share of 7% of individuals and 9% of the 15-54 commercial target. Dplay, the free OTT service launched in June 2015, overtakes 1 million single viewers each month. In Italy, Discovery has consolidated its position thanks to ability to create a unique and integrated ecosystem, with multiplatform brands that represent a social destination for a dynamic audience, for talents and for partners looking for a relevant and innovative media. Milan is also the headquarters of Discovery Networks Southern Europe region, which covers Italy, Spain, Portugal and France.


About Starbright Licensing
Starbright Licensing is an independent licensing agency that operates on the Italian territory. Starbright business mainly focuses on Entertainment and Brand Licensing, specializing in creative brand development programs that resonate with consumers, enhance the brand images of our clients, and generate significant royalty income. We represent Sunrights, Toei Animation, Sanrio, American Greetings Properties, Saban Pantone, Tokidoki, WWE and many other licensors.


About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).