NEW YORK, NY., October 19, 2016 – SUNRIGHTS INC. has teamed up with Disney XD in the U.S. to telecast the newest animated series of the BEYBLADE franchise, BEYBLADE BURST consisting of 51 half-hour episodes that will premiere in December 2016.


BEYBLADE BURST is the third generation of the global BEYBLADE phenomenon and follows the adventurous story of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. This new generation of the franchise features themes of real sports, competition and friendship.


BEYBLADE BURST will air on Disney XD and Disney XD digital platforms in the U.S. Disney XD has also acquired BEYBLADE animated content from the first and second generations, which consists of seven seasons and three spin-off series, for a total of 350 episodes.


“We are thrilled to team up with Disney XD and believe its programing and digital strategies make them the ideal network to introduce BEYBLADE BURST to a new generation of fans.” said Kaz Soeda, Managing Director of SUNRIGHTS INC.


Hasbro will launch the exciting new BEYBLADE BURST product line in the U.S. beginning January 2017 featuring a dynamic “burst” feature designed to bring more excitement to the successful battling play pattern. Battling can trigger the spinning tops to burst into pieces, creating suspenseful competitions (burst rates vary). The initial line will consist of customizable BEYBLADE BURST tops with interchangeable components along with a BEYBLADE BURST BEYSTADIUM and BEYBLADE BURST EPIC RIVALS BATTLE SET for fans to engage in head-to-head competitions.


BEYBLADE fans can also train for battle digitally with the BEYBLADE BURST app available in the App Store and Google Play for supported iOS and Android devices. Players can scan their BEYBLADE BURST tops into the BEYBLADE BURST app and interchange the top components in the app to create a customized virtual top that they can use to battle with a friend through local wifi. The BEYBLADE BURST app also includes tournament mode.


SUNRIGHTS INC. manages the distribution of broadcast, non-toy merchandising and promotional rights for BEYBLADE BURST outside of Asia. Learn more on SUNRIGHTS INC.’s website and social channels at,, and


SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more about us at


About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).