NEW YORK, NY, May 30, 2017– SUNRIGHTS INC. has partnered with Lagardère and Nelvana to bring the new generation of the wildly successful BEYBLADE franchise to French fans


BEYBLADE’s new generation BEYBLADE BURST is gearing up for its launch in France with Lagardère. The series, which launched on Canal J on March 11th with 20 airings per week is set to launch on Gulli this Fall. The BEYBLADE BURST animated series centers around main character Valt Aoi and his group of passionate Bladers who follow their dreams on an unforgettable journey to become the best Blader in the world. BEYBLADE BURST is the ultimate boys’ action story that focuses on themes of friendship, real sports and competition.


SUNRIGHTS INC. has partnered with Nelvana who represented BEYBLADE’s past generations to build a thriving licensing program in France. With the support of Nelvana, SUNRIGHTS has already secured licensing deals with PUBLICS Group for Back to School, D’Arpèje for Wheeled Sports, Sun City SASU for Apparel and Gifts, Les Livres du Dragon D’Or for Publishing, Leomil Group for Footwear and Jeux Ravensburger for Puzzles.


Hasbro’s new line of tops will be bursting into all major retailers in the French markets this Fall. The tops will feature a dynamic “burst” component, bringing more excitement to the successful battling play pattern. The toys also include a digital component where players can scan their BEYBLADE BURST tops into the BEYBLADE BURST app to create a customized virtual collection of tops that they can use to battle with friends.


SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more on SUNRIGHTS INC.’s BEYBLADE BURST website and social channels at,, Facebook @officialbeyblade, Twitter @Beyblade_burst and Instagram @officialbeyblade.


About Gulli
Gulli pulls out all the stops with a website, replay TV, connected TV, mobile and tablet apps and more!
As France’s leading free youth and family channel, Gulli draws an audience of both children and parents, with 5.5 million viewers daily. Gulli is France’s best known channel in its category (97.5% of generally known rates*).  Friendship, tolerance, cheerfulness, respect for others and the environment: those are Gulli’s values.
Today, in addition to the television channel, Gulli is a true family entertainment platform available on a wide variety of media, including digital ( is the french youthful leader with 1.5 million visits per month, Gulli Replay : up to 26 million videos seen a month, the free app has been downloaded over 2 million times) with a full audio range, magazines, toys and field events. These various modes of expression offer the whole family a multitude of ways of experiencing the brand’s values and communicative energy.


About Nelvana
Nelvana is Canada’s premier animation company and a world-leading producer and distributor of children’s content. Nelvana is part of CORUS ENTERTAINMENT, the Canada’s largest pure media company, with best in class television, radio, and content assets. Nelvana has delighted audiences around the globe for more than 40 years with a vast library of more than 4,200 episodes from original, award-winning series like Babar and Franklin. Nelvana’s content is distributed in more than 190 countries worldwide and broadcast across Corus Entertainment’s suite of leading kids networks. Nelvana Enterprises, the global licensing and merchandising arm of Nelvana, manages the organization’s portfolio of in-house and third party brands with offices in Toronto and Paris. Nelvana Studio, with offices in Toronto and Montreal employs more than 300 Canadian artists working with local and international producers to create premium children’s content for a global stage.  For more information, visit


About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).