The next generation of the BEYBLADE Franchise arrives just in time for Christmas Begin the battle with new BEYBLADE BURST and APP

After worldwide success with its previous editions, Australia’s favourite schoolyard spinning top phenomenon – BEYBLADE – is back with the new BEYBLADE BURST brand, revolutionising the way its players do battle with a new dynamic “burst” feature and App.


The perfect stocking filler for under $25, Hasbro’s BEYBLADE BURST toy line is the next generation of one of the most popular toys of Christmas 2011.


The BEYBLADE BURST brand is designed to bring more excitement to the original battle play. Setting the stage for suspenseful competition, players will “battle for the burst”. The all-new dynamic “burst” feature has been designed to bring battling play to new heights. Battling can trigger the interchangeable spinning tops to burst apart upon defeat – and with over 5,000 possible combinations, striving BEYBLADE masters can customise their tops to ensure every battle is epic.


Players can now also take the excitement of the BEYBLADE BURST battle with them everywhere they go with the launch of the BEYBLADE BURST digital App. Free to download, players can scan their BEYBLADE BURST tops into the app where they can interchange components with other BEYBLADE BURST tops in their virtual collection and battle digitally.


Not stopping there and as a sneak peek of what’s to come, the BEYBLADE BURST Starter Pack, BEYBLADE BURST BEYSTADIUM and BEYBLADE BURST EPIC RIVALS Set are being released just in time for Christmas too. Now eager players can up the BEYBLADE BURST battle ante with family and friends ahead of their official release in 2017.


The new BEYBLADE BURST animated series, created by d-rights inc. and produced by OLM, brings exciting new characters, stories and dramatic battles to its viewers. The show aired December 5 on Channel 9 GO! and GO! Kids. SUNRIGHTS INC. the New York based entertainment rights management company controls the distribution rights to the franchise outside of Asia and has engaged The Fusion Agency to represent the merchandising rights in Australia.


Stockist: Hasbro’s BEYBLADE BURST special release toy line is available at selected Toys R Us, Target and Toy World stores.


Special Release Toy Line On Shelf: December 2016


● BeyBlade Burst Starter Pack RRP $17.99
● BeyBlade Burst Beystadium RRP $19.99
● BeyBlade Burst Epic Rivals Battle Set RRP $64.99
● BeyBlade Burst Digital App: Free to download and available in the App Store for iOS and Android devices


– Aired in Australia 5th December 2016 on Channel 9 GO! and GO! Kids.
– On Channel 9 GO! It will air Monday to Friday at 7am and 3pm.


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